8 Ways Podcast Guesting Can Boost Your Business
Contributed by Whitney McDuff, Founder & CEO of Whitney McDuff Consulting
More than half of U.S. consumers over the age of 12 listen to a podcast* and there are over 870,000 podcasts to choose from! Needless to say, podcasts have grown from niche to mainstream and if you’re not leveraging guest speaking as a way to grow your business, it might be time to reconsider. Check out these 8 ways guest speaking on podcasts can boost your business. And, be sure to download our Entrepreneur Podcast Cheat Sheet that features 100+ podcast hosts to pitch, including their contact info!
01 ADDRESS a highly engaged audience
Podcasts are so niched that you know the second you’re pulled in as the authority, you’re already in front of people who are ready for your content. It’s thousands of warm leads at your fingertips.
02 SKYROCKET Your authority
Podcasting is a great way to position yourself as an expert. That means more clients, higher fees, all the things that come with being the in-demand authority in your space.
03 EASIER & BETTER THAN BLOGGING
Guest blog posting is one of the most popular forms of content marketing. But it’s a time suck. Get the benefits of backlinks and SEO all from having a conversation about the stuff you know!
04 MAKE Personal connections and WARM intros
We all know relationships are everything, and expanding your networking is key. Podcast hosts are leaders in their industry, and they talk about what great guests they have. Why not become part of the inner circle?
05 Leads, leads, leads
When you craft the right message and have the right call to action, your sales explode. Take your interviews and turn them into money-makers for you.
06 Give a review, get a review
When you’re finished interviewing, make sure you leave a review for the podcast host and request on in return on Linkedin and Google. Use these reviews for your website and social. Share with the world how awesome you are!
07 Soundbites, quotes, and social OH MY!
Podcast interviews are great pieces of content to break down and share in different forms. Each interview can be turned into a blog, social quotes, short video, the works!
08 Become a thought-leader while having fun
Podcasting is done interview-style and a perfect way to engage an audience without all the pressure that comes with giving a keynote. So you can build your authority in a relaxed setting. Some people I know even do interviews in their pajamas! Whatever you do, have fun!
About Whitney McDuff Consulting
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Whitney McDuff is in the business of purpose-driven people where she specializes in launching and building public speaker brands. For over 15 years she has managed public relations strategies and built public speaking brands for entrepreneurs, influencers, thought leaders, and authority brands, building the pitches and assets they need to land speaking opportunities and monetize their genius. Passionate about extracting what makes each of her clients extraordinary, Whitney works with leaders across the country to build their speaker and company brands who have been featured on ABC, NBC, CBS, ESPN, The Stephen Colbert Show, and more, to create measurable impact. Want to build a winning podcast pitch with Whitney and get a personalized list to pitch? Book your session with a special WE Inc rate here.
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