5 Tips for Getting Women to Support You

While most women want to help you, they might not know how or feel like they have the time. Follow these five tips for building a following of women who feel empowered to support you.

01 Make Me Care About You

Don’t just sell me on your upcoming event or course, sell me on you. We’re driven by emotion. Don’t just ask me to do something for you, we do things for other people all day! Be vulnerable and tell me what you need and why it matters to you. Share some of your personal journey and make me care about you, not just your agenda. It’s easy to sniff out a mass-personalized email, so don’t try to fake it.

Supporting women we care about comes naturally.

02 Make it Specific to Me

In a world of endless time and money, I believe that women would get on board to support every woman and every initiative. The truth is, we have to be selective. When you ask for help, include exactly why MY support matters and be clear on how MY involvement will help you succeed.

Supporters want to feel hand-picked as if they have something unique that only they can offer to you.

03 Make It Easy

Don’t expect women to get in line to spend their precious time lifting you up. Tell them what you need and what you need them to do. Be sure to provide helpful assets (like images or text someone can copy and paste) and instructions that make fulfilling your request easier (e.g. “take my 5 question poll”). Don’t make me work for you, take the work out of it for me.

For more tips on making a great ask, check out Ask Like a Boss, a collaboration with Micky Kerwick, Founder & CEO of MK Metrics.

04 Follow Through

Just like in anything, how you follow through is everything. If I help you, follow up with me and give me an update.

Women will be more motivated to support you over the long term when they see you do the things you set out to do without wavering. And, be sure to include them as part of your success story.

05 Make It Aligned

We can’t champion every woman that comes across our path, so we’re naturally selective. We post about the things we care about. A simple scroll on a woman’s Instagram will tell you what she cares about most. Ask for support from women who outwardly and openly share your same values. Don’t try to convert someone if your passions aren’t aligned.

Do This:

✅ Melissa, as you know, I’m passionate about helping small business owners, so I’ve spent over 120 hours turning my 10 years of experience into a course that will add an additional revenue stream to my business and give me more time with my family. [MAKE ME CARE ABOUT YOU] As someone who is an expert in the industry, I’m reaching out to ask if you will help me find 1-2 women in your network that could benefit from taking my course. [MAKE IT MATTER TO ME] I’m specifically looking for women who are in their first few years of business who want to grow their business through better marketing. I’ve attached an image and a description that you can copy and paste into a post. [MAKE IT EASY] I see that you’re hosting an event next week, I’d be happy to return the favor with a post to my network if you’re interested.

3 Weeks Later: [FOLLOW UP]

Melissa, thanks to you, 2 women purchased my course and I’m on my way to making more money and getting more time at home with my family. I posted about your event here [link to post] I hope we can continue to amplify each other in the future.